Mobile app publishers: in-app revenue without losing users
Most apps are free, and most depend on advertising for some or all of their revenue. The task is to raise what each user session earns while protecting retention.
Recommended solutions
- In-App Monetization
- PMP & PG Deals
- Publisher Representation
Relevant channels
- Display & Native
- Video & CTV
- Mobile OEM
The market in the United States
US app users are among the most valuable to advertisers, but privacy rules limit targeting. Demand diversity and well-placed formats matter most.
Challenges and opportunities
Retention versus revenue
Aggressive ad placement lifts revenue this week and loses users next month.
Demand concentration
Reliance on one or two demand sources leaves revenue exposed.
Privacy changes
Platform privacy rules have reduced the signals available for targeting, affecting prices.
Global audiences
Apps attract users in markets where the developer has no advertiser relationships.
How Vertoz helps
Additional demand
Open-auction, PMP and PG demand competing for your impressions.
Format and placement advice
Matching formats to natural breaks in the user journey.
International representation
Demand for users in markets beyond your own.
Relevant channels
Where AI is applied
For app publishers, AI is used to compare demand sources and placements continuously and to spot revenue changes that need attention.
Decisions about ad frequency and user experience stay with your product team.
In practice
- Demand-mix and pricing analysis by placement
- Detection of unusual fill or pricing movements
- Packaging suggestions from audience and context signals
- Agentic Selling for buyer-agent demand, in early access
Frequently asked questions
Which app categories do you work with?
Most categories, subject to content and policy review during onboarding.
Do we need to change our mediation set-up?
Not necessarily. The team reviews your current integration before recommending anything.
Do you also help apps acquire users?
Yes, on the advertiser side. See Mobile OEM Advertising and Programmatic Advertising.
Who do I contact in the United States?
Vertoz Inc is based in New Jersey and can be reached on +1 (732) 334 7300. Office addresses and the enquiry form are on the contact page.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.