Mobile OEM media: advertising built into the device
Mobile OEM media refers to advertising surfaces that handset manufacturers build into their own software. It is a media source in its own right, separate from app-store ecosystems and from exchange-traded in-app inventory.
The market in the United States
In the United States the device market is concentrated among a few manufacturers, so OEM inventory is more limited and tends to complement app-store and social campaigns.
Published US case snapshot: Interbets.com, a New York-based horse racing site owned by Catskill Off-Track Betting Corporation.
Formats and placements
Where this channel reaches audiences.
Manufacturer app stores
Recommended and featured app listings in the device maker’s own store.
System apps and folders
Placements in pre-installed utilities and recommendation folders.
Set-up and lock-screen surfaces
Recommendations shown when a device is configured or woken.
When to use it
Use OEM media for app discovery and performance offers, especially in markets where several manufacturers hold significant share.
Availability differs by manufacturer, market and category, so it is confirmed before a plan is agreed.
How Vertoz executes
- Source selection by market and device mix
- Listing and creative assets per placement
- Post-install event tracking
- Optimization toward quality events
Measurement
What gets measured depends on the objective. These are the signals normally used for this channel.
Typical measures
- Installs and cost per install
- Post-install events such as registration or purchase
- Retention by source
- Return on ad spend
Industries that use this channel
More channels
Frequently asked questions
How do I buy Mobile OEM media?
Through Mobile OEM Advertising, Vertoz’s buying solution for this source.
Is OEM inventory owned by Vertoz?
No. It belongs to the device manufacturers and is accessed through their advertising programmes.
How is it different from in-app advertising?
In-app ads appear inside third-party apps and are bought through exchanges. OEM placements sit in the manufacturer’s own software.
Who do I contact in the United States?
Vertoz Inc is based in New Jersey and can be reached on +1 (732) 334 7300. Office addresses and the enquiry form are on the contact page.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.