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The RTB Ecosystem Unraveled – Part 2

The RTB Ecosystem Unraveled – Part 2

We hope our previous blog- The RTB Ecosystem Unraveled – Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding... read more
The RTB Ecosystem Unraveled – Part 1

The RTB Ecosystem Unraveled – Part 1

Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the... read more
How To Create More Viewable Ads

How To Create More Viewable Ads

A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements... read more
Programmatic Advertising in BFSI sector

Programmatic Advertising in BFSI sector

In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are... read more
All You Need To Know About GDPR

All You Need To Know About GDPR

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data... read more
What is header bidding?

What is header bidding?

Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction... read more

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