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The RTB Ecosystem Unraveled – Part 2

The RTB Ecosystem Unraveled – Part 2

We hope our previous blog- The RTB Ecosystem Unraveled – Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding... read more
The RTB Ecosystem Unraveled – Part 1

The RTB Ecosystem Unraveled – Part 1

Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the... read more
How To Create More Viewable Ads

How To Create More Viewable Ads

A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements... read more
Programmatic Advertising in BFSI sector

Programmatic Advertising in BFSI sector

In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are... read more
All You Need To Know About GDPR

All You Need To Know About GDPR

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data... read more
What is header bidding?

What is header bidding?

Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction... read more
Which Ad Network is best for you?

Which Ad Network is best for you?

An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, it is hard to choose one that is suitable... read more
Ad Blockers: Nightmare for Publishers

Ad Blockers: Nightmare for Publishers

Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global... read more
Latest Trends in Display Advertising

Latest Trends in Display Advertising

We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main... read more
Importance of mobile advertising in 2016

Importance of mobile advertising in 2016

The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays... read more
Detecting Click Fraud in Your Ad Network

Detecting Click Fraud in Your Ad Network

Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more

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