Web publisher solutions: more value from every page view
For websites of every size, the challenge is the same: earn more from the audience you have without damaging the experience that brought them. Vertoz connects web inventory to demand and manages yield.
Formats
Display
Standard and high-impact units across desktop and mobile web.
Native
In-feed and recommendation units that match the look of your content.
Video
In-stream and out-stream video placements where your pages support them.
Yield without clutter
Adding more ad slots is the easy way to raise revenue and the fastest way to lose readers. Sustainable yield comes from better demand, sensible layouts and pricing that reflects the value of each placement.
Vertoz reviews your set-up, connects additional demand and adjusts pricing and demand mix over time.
How Vertoz supports web publishers
- Demand from direct, PMP, PG and open-auction sources
- Floor-price and demand-mix management
- Layout and viewability guidance
- Ad-quality controls by category
- Revenue reporting by placement and source
More formats and products
Beyond the standard display, native and video placements above.
Rich media
Interactive and expandable units for placements where buyers pay for richer creative.
Header bidding
Several demand sources compete for each impression before the ad server decides, set up with your existing stack.
Refresh ads
Placements that refresh during active, viewable sessions, within your rules and the policies of the buyers involved.
Video player
An outstream or in-article video unit for sites that do not run their own video content.
Where demand comes from
Programmatic demand
Buyers bidding through exchanges and demand-side platforms.
Direct advertising demand
Campaigns sold directly to advertisers and agencies where there is a fit.
Private marketplace deals
Selected buyers invited to defined sections or audiences at agreed floors.
Further reading
From Insights & Blog.
What is header bidding?
Header bidding is a programmatic technique that enables external demand sources to bid simultaneously & conduct an auction outside of the publisher's…
Read articleBalancing user experience and video monetization
In today’s fast-paced digital landscape, publishers are increasingly turning to video monetization to tap into the vast potential of online…
Read articleCreative ways to maximize ad revenue
If you’re scrolling through your favorite food blog, drooling over a recipe for double-chocolate brownies without realizing it, you click on a subtle…
Read articleKey terms
Definitions from the Vertoz glossary.
Frequently asked questions
Is there a minimum traffic requirement?
Requests are assessed individually on audience, content quality and market. Share your details in the partner form and the team will advise.
Will this replace my current ad set-up?
Not necessarily. Vertoz can work alongside your existing partners; the scope is agreed during onboarding.
How do you protect user experience?
By prioritizing demand quality and pricing over ad density, and by applying category and creative controls you approve.
Do you guarantee a revenue increase?
No. Results depend on your audience, layout and demand in your markets. The starting review sets out what is realistic.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.