Gaming publishers: advertising that fits the game
Games hold attention for longer than almost any other media, and players are used to advertising when it is fair. Vertoz connects game inventory to advertisers and helps balance ad revenue with play.
Recommended solutions
- In-App Monetization
- PMP & PG Deals
- Publisher Representation
Relevant channels
- Video & CTV
- Display & Native
Challenges and opportunities
Player experience
Ads that interrupt at the wrong moment cost sessions and reviews.
Mix of revenue models
Ads have to coexist with in-app purchases rather than cannibalize them.
Brand demand is growing
More brand advertisers are buying gaming audiences, beyond other game developers.
Global player bases
Players are spread across markets with very different ad prices.
How Vertoz helps
Demand for gaming formats
Rewarded video, interstitial and native placements sold to performance and brand buyers.
Placement strategy
Advice on where ads sit relative to game loops and purchase prompts.
Deals with brand advertisers
PMP and PG packages for advertisers seeking gaming audiences.
Relevant channels
Where AI is applied
AI is applied to the same questions game teams already ask: which placements and demand sources earn the most per player, and where revenue has moved unexpectedly.
Game design and monetization rules remain yours.
In practice
- Demand-mix and pricing analysis by placement
- Detection of unusual fill or pricing movements
- Packaging suggestions from audience and context signals
- Agentic Selling for buyer-agent demand, in early access
Frequently asked questions
Do you work with web games as well as mobile?
Yes. Both mobile and browser-based games are relevant.
What is a rewarded ad?
An ad a player chooses to watch in exchange for an in-game benefit.
Is this page about gambling?
No. This page covers video-game publishers. Licensed gambling operators should see iGaming.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.