Advertising Solutions for Agencies
Agencies use Vertoz to buy performance media for their clients: programmatic, Mobile OEM and parked-domain traffic on the IngeniousPlex platform, and campaigns across the wider Vertoz media ecosystem, run by your team or managed by ours.
- Objectives, audiences, bids
- Budgets and pacing
- Reporting by source
- Planning and activation
- Live optimization
- Reporting against the outcome
How Vertoz supports agencies
The same capabilities Vertoz offers advertisers, organised around running campaigns for several clients.
Performance media buying
Programmatic, Mobile OEM and parked-domain traffic bought through the IngeniousPlex platform and optimized toward your client’s outcome.
Programmatic advertising
Display, video and CTV, native, push and pop-under formats bought in real time.
Campaign activation
Campaign set-up and delivery across the traffic sources Vertoz offers, by your team or by the Vertoz team.
Multi-channel advertising
Search, social, video and CTV, retail media, DOOH, audio and other channels planned and run as one ecosystem.
Audience acquisition
Targeting by audience signals, interests and context, alongside geography, device and format.
Campaign optimization
Budget moves toward the sources and audiences that are working, with pacing drift and anomalies flagged early.
Ways to work with Vertoz
Self-serve on IngeniousPlex
Set objectives, audiences, formats, bids and budgets yourself in the platform, with reporting on impressions, clicks, conversions and spend.
Managed by Vertoz
The Vertoz team plans, buys, paces and optimizes the campaign toward the outcome you set.
Curated deals
Packages of represented inventory around an audience or a moment, offered on request through private or guaranteed deals.
Early accessBuyer Agent
AI agents that plan, buy and adjust media within the guardrails you set, through Agentic Buying. In early access.
Running campaigns for several clients
IngeniousPlex is used by teams running campaigns for several clients from one account structure. Each client’s campaigns keep their own objectives, budgets and reporting.
Availability of traffic sources differs by market and category. The team confirms what is available for each client’s geography and vertical before a plan is agreed.
What agencies get
- One account structure for several clients
- Programmatic, Mobile OEM and parked-domain traffic
- Self-serve, managed, or a mix of both
- Reporting by source, against the agreed outcome
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Can an agency run campaigns for several clients?
Yes. IngeniousPlex is used by teams running campaigns for several clients from one account structure.
Do we have to use the platform ourselves?
No. You can run campaigns yourself on IngeniousPlex, have the Vertoz team manage them, or combine the two.
How do we get started?
Create an account through Advertiser Sign Up, or talk to the team first about your clients’ objectives.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.