Retail media advertising: reach shoppers close to the purchase
Retail media is advertising sold by retailers and marketplaces on their own sites, apps and screens. For advertisers it offers something other channels cannot: audiences who are already shopping. It runs on each retailer’s own network.
Formats and placements
Where this channel reaches audiences.
Sponsored product listings
Promoted positions in search results and category pages.
On-site display and video
Brand placements across the retailer’s site and app.
Off-site audiences
Reaching the retailer’s shoppers on other media, where the network offers it.
When to use it
Use retail media to win visibility at the point of choice, defend a brand against competitors on the digital shelf, and connect advertising to sales.
It is mainly relevant to brands sold through those retailers, though some networks accept other advertisers.
How Vertoz executes
- Network selection by category and audience
- Bid and budget management by product
- Coordination with search and social
- Stock and pricing awareness
Measurement
What gets measured depends on the objective. These are the signals normally used for this channel.
Typical measures
- Sales attributed to advertising
- Return on ad spend
- Share of shelf on priority terms
- New-to-brand customers, where reported
Industries that use this channel
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Is this page for retailers?
No, it is for advertisers buying retail media. Retailers and marketplaces selling their own media should see Retail Media Representation.
Does Vertoz own a retail media network?
No. Campaigns run on the retailers’ and marketplaces’ own networks.
Can results be compared across retailers?
Each network reports differently. Part of the work is normalizing results so they can be compared.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.