Retail media representation: bring advertiser demand to your commerce audience
Retailers and marketplaces hold something advertisers value: audiences who are close to a purchase. Vertoz represents retail media properties to brands and agencies looking for those moments.
- 01Retail media publisherOwns the placements, prices and shopper data
- 02Vertoz representationPackages the inventory and takes it to buyers
- 03Advertising demandBrands, agencies and programmatic buyers
- 04Deal activationPMP, guaranteed or negotiated deals, on your terms
- 05Publisher revenue opportunitySold placements, reported back to you
Reporting and revenue flow back to the publisher
What retail media includes
On-site placements
Sponsored listings, display and video placements on your website and app.
Off-site audiences
Using your audience signals, in line with your privacy policies, to reach shoppers on other media.
In-store and screens
Digital screens and other physical touchpoints, where your network includes them.
Where representation helps
Building a retail media business means creating a sales function for a product most retailers have never sold. Demand has to be found among brands that do not already supply you, as well as those that do.
Vertoz brings those non-endemic and agency relationships, packages your inventory in terms buyers understand, and runs delivery.
How Vertoz supports retail media owners
- Demand from brands and agencies beyond your supplier base
- Packaging of placements and audiences
- Programmatic access through PMP and PG deals
- Reporting that connects media to outcomes where data allows
Who controls what
The retailer owns the media and keeps control of it. You decide which placements are offered, which advertisers and categories are eligible, and at what price.
Vertoz represents that inventory to brands and agencies under a commercial arrangement agreed with you. Vertoz does not set your prices.
Stays with the retailer
- Inventory and placement decisions
- Pricing and floor prices
- Eligible advertisers and categories
- Shopper data and how it is used
How retail media inventory is sold
Much retail media is not offered in the open auction. Representation is built around private and negotiated routes.
Further reading
From Insights & Blog.
What is retail media?
Learn how retail media, e-commerce advertising solutions, and AI-driven campaign optimization help brands reach shoppers and grow efficiently.
Read articleManaged Media Sales: how Vertoz represents publisher inventory
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Read articleWhy publishers monetize inventory with programmatic
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Read articleWhat is a supply-side platform?
A supply-side platform is a software or tool used by publishers to monetize their website by managing & selling the available inventories to the…
Read articleAds monetization platforms: a publisher’s perspective
Maximizing Earnings with Ads Monetization. Delve into the Publisher's Perspective on Monetization Platforms.
Read articleKey terms
Definitions from the Vertoz glossary.
Frequently asked questions
What is a retail media network?
An advertising business operated by a retailer or marketplace that sells access to its shoppers through its own site, app, stores and data.
Do we need our own ad technology first?
Not necessarily. The starting point is an assessment of your properties and existing systems; the team advises on what is needed.
How is shopper data handled?
Your data remains yours. Any use of audience signals is governed by your privacy policies and applicable law, and is agreed in writing.
Does Vertoz set our prices?
No. Pricing and floors are yours. Vertoz represents the inventory on the terms you approve.
Does our inventory go into the open auction?
Only if you choose that. Many retailers sell through private marketplace and negotiated deals only.
We want to advertise on retail media, not sell it.
See the advertiser guide to Retail Media.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.