Retail media networks: turn shopper attention into advertising revenue
Retailers and marketplaces are becoming media owners. The audience is there; the demand, packaging and sales operation often are not. Vertoz represents retail media networks to the advertisers who want to reach their shoppers.
Recommended solutions
- Retail Media Representation
- PMP & PG Deals
- Publisher Representation
- Agentic Selling
Relevant channels
- Retail Media
- Display & Native
- Video & CTV
- DOOH
Challenges and opportunities
Demand beyond suppliers
Trade budgets from existing suppliers only go so far. Growth comes from brands and agencies outside the supplier base.
A new product to sell
Retail teams know merchandising, not media sales. Pricing and packaging advertising is a different discipline.
Buyer expectations
Agencies expect standard formats, programmatic access and clear measurement.
High-value audiences
Shoppers close to purchase command a premium when presented properly.
How Vertoz helps
Representation to brands and agencies
Vertoz takes your network to buyers you do not already reach.
Packaging and pricing
Placements and audiences structured into offers buyers can evaluate.
Programmatic access
PMP and PG deals so buyers can transact the way they already work.
Relevant channels
Where AI is applied
For retail media owners, AI is applied to yield: understanding which placements and audiences are under-priced, where fill is weak, and how demand is trending.
Shopper data stays under the retailer’s control and is used only as agreed.
In practice
- Demand-mix and pricing analysis by placement
- Detection of unusual fill or pricing movements
- Packaging suggestions from audience and context signals
- Agentic Selling for buyer-agent demand, in early access
Frequently asked questions
We are just starting our retail media business. Is it too early?
No. An early conversation helps shape which inventory and data to make available first.
Do you work with marketplaces as well as retailers?
Yes. Any commerce property with an addressable shopper audience is relevant.
How is shopper data protected?
Data use is governed by your policies and applicable law, and documented in the agreement.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.