In-app monetization: ad revenue that respects the app experience
App users are engaged and addressable, and advertisers pay for that. Vertoz connects app inventory to demand across formats and manages yield so advertising adds revenue without driving users away.
In-app formats
Banner
Persistent units at the top or bottom of the screen. Low disruption, steady volume.
Interstitial
Full-screen ads shown at natural breaks, such as between levels or screens.
Native
Ads designed to match the app’s own feed or content layout.
Rewarded
Users choose to watch an ad in exchange for an in-app benefit. Popular in games.
Getting the balance right
In apps, the cost of a badly placed ad is a lost user. Format choice, placement and frequency matter as much as the price of each impression.
Vertoz works with your team on where ads belong in the user journey and then competes demand sources for each opportunity.
How Vertoz supports app publishers
- Demand across open auction, PMP and PG
- Format and placement guidance
- Frequency and ad-quality controls
- Reporting by format, placement and demand source
Additional app formats
CPA offerwall
An opt-in wall of offers where users complete an action, such as an install or sign-up, in return for an in-app reward. Paid on completed actions.
Full-screen and rewarded moments
Interstitial and rewarded video, placed at natural breaks so they do not interrupt the core experience.
Publisher use cases
Mobile advertising across the site
Selling app inventory and acquiring app users are different activities.
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Which platforms are supported?
Android and iOS apps are the standard cases. Tell us about your app and current integration in the partner form.
Do I need to integrate a new SDK?
It depends on your current mediation and demand set-up. The team reviews this with you during onboarding before recommending any change.
What are rewarded ads?
Ads a user opts into, usually video, in return for something of value inside the app such as extra lives or premium content.
Can private deals be set up for app inventory?
Yes, where there is buyer demand for the audience. See PMP & PG Deals.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.