Video and CTV advertising: sight, sound and motion on every screen
Video advertising reaches viewers before, during or alongside the content they chose to watch, on phones, computers and connected televisions. At Vertoz, CTV is part of programmatic video, not a separate channel.
Formats and placements
Where this channel reaches audiences.
In-stream video
Pre-roll and mid-roll ads inside video content on web and mobile.
Out-stream video
Video units that play within articles and feeds.
Connected TV
Ads in streaming apps on television screens, including ad-supported and FAST services.
When to use it
Use video when the message needs explanation or emotion, for launches, and to build reach among audiences who have moved away from linear television.
CTV adds the impact of the television screen with digital targeting and frequency control.
How Vertoz executes
- Supply selection by content and device
- Frequency capping across apps and screens
- Versions for sound-off and short attention
- Pacing through launch windows
Measurement
What gets measured depends on the objective. These are the signals normally used for this channel.
Typical measures
- Completed views and completion rate
- Reach and frequency by screen
- Viewability and audibility
- Lift in search, visits or conversions
Industries that use this channel
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Is CTV a separate channel at Vertoz?
No. Connected TV is bought as part of programmatic Video & CTV, using the same buying logic as other video.
What is the difference between CTV and OTT?
OTT is video delivered over the internet. CTV is the television screen it is watched on. See the glossary.
We own streaming inventory. Is this page for us?
This page is for advertisers. Publishers should see CTV Representation.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.