Programmatic advertising across display, video, native, push and pop-under
Programmatic buying uses software to purchase ad impressions one at a time, in real time, against the audience and context you specify. Vertoz plans and runs that buying for you through the IngeniousPlex platform.
Banner and rich media in defined slots
Programmatic formats, and how they differ
Each format behaves differently. Choosing the right one depends on the action you want the audience to take.
Display & Native
Display ads are image and rich-media units shown in defined slots on websites and apps; native ads take the form of the surrounding content, such as recommended articles or in-feed units. Suited to reach, retargeting, consideration and content-led journeys.
Learn moreVideo & CTV
In-stream and out-stream video on web, mobile and connected TV. Suited to storytelling and attention, with completion-based measurement.
Learn morePush & Pop-under
Push ads are short notification-style messages delivered to users who have opted in; pop-under ads open a full page behind the active browser window. High-volume, low-cost formats used mainly for direct response; they need careful quality controls and are not suitable for every brand.
Learn moreHow Vertoz runs programmatic
Programmatic performance depends less on access to inventory and more on the decisions made around it: which supply to include, how to pace spend, when to change a bid and when to stop.
Vertoz treats those decisions as its responsibility. AI-driven signals support audience prioritization, pacing and anomaly detection, and people remain accountable for the result.
Controls applied to every campaign
- Supply selection and exclusion lists
- Frequency and pacing management
- Brand-suitability settings agreed up front
- Fraud and invalid-traffic monitoring
- Outcome-based reporting
Format guide
Five formats, what each is used for, and where to read more.
| Format | What it is | Typical use | Often used in | Channel page |
|---|---|---|---|---|
| Display | Image and rich-media ads in defined slots on websites and apps. | Reach, retargeting and steady brand presence. | E-commerce, BFSI, education | Display & Native |
| Video | In-stream and out-stream video on web, mobile and connected TV. | Launches, storytelling and attention. | Entertainment, automotive, real estate | Video & CTV |
| Native | In-feed and recommendation units that take the form of the surrounding content. | Consideration and content-led journeys. | E-commerce, education, fintech | Display & Native |
| Push | Notification-style messages to users who opted in to receive them. | Direct-response offers and re-engagement. | Affiliate marketing, apps, iGaming where permitted | Push & Pop-under |
| Pop-under | A full page that opens behind the active browser window. | High-volume, low-cost performance traffic. | Affiliate marketing, iGaming where permitted | Push & Pop-under |
How you can buy
The same formats, bought in the way that suits your team.
Self-serve on IngeniousPlex
Set objectives, audiences, formats, bids and budgets yourself in the platform, with reporting on impressions, clicks, conversions and spend.
Learn moreManaged by Vertoz
The Vertoz team plans, buys, paces and optimizes the campaign toward the outcome you set.
Learn moreCurated deals
Packages of represented inventory around an audience or a moment, offered on request through private or guaranteed deals.
Learn moreWhat advertisers gain
One plan across formats
Formats are planned together, so budget can move from one to another as results come in.
Control over where ads run
Supply is selected and filtered before launch; exclusion lists and brand-suitability settings are agreed up front.
Reporting tied to outcomes
Performance is reported against the action you set, by format and by source.
Where it fits
Programmatic is one part of the Media Ecosystem. Each channel has its own guide.
Further reading
From Insights & Blog.
Five signs your programmatic strategy is outdated
Stop wasting budget on outdated tactics. Learn how to shift from cookies to contextual targeting and optimize your programmatic campaigns for…
Read articleMeasuring true performance in programmatic advertising
Learn why views alone are not enough and discover the metrics that really drive success in digital advertising with insights and tools from Vertoz.
Read articleAudience targeting with programmatic platforms
In the dynamic world of digital marketing, capturing the attention of your target audience requires a strategic approach. Audience targeting has…
Read articleKey terms
Definitions from the Vertoz glossary.
Frequently asked questions
What is programmatic advertising?
It is the automated buying and selling of ad impressions. Instead of negotiating placements manually, software evaluates each available impression and bids on it in real time based on rules you set.
Is CTV a separate channel?
At Vertoz, connected TV is bought as part of programmatic Video & CTV. It uses the same buying logic as other video, delivered on television screens through streaming apps and devices.
What is the difference between push and pop-under ads?
Push ads are notification-style messages sent to users who opted in. Pop-under ads open a full page behind the current window. Both are used mainly for direct-response campaigns and are priced and measured differently from display.
Can I buy through private deals?
Yes. Programmatic includes open-auction buying as well as private marketplace and programmatic guaranteed deals. See the glossary for definitions.
Which format should I start with?
It depends on the action you want. Display and native suit reach and consideration, video suits launches, and push and pop-under are used for direct response. The format guide summarizes each.
How are programmatic campaigns measured?
Against the conversion events you share, reported by format and source. Viewability and completion are reported where the format supports them.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.