Display and native advertising: relevant reach across the open web
Display ads appear in defined slots on websites and apps. Native ads take the form of the content around them. Both are bought programmatically and together give the widest reach of any digital channel.
Formats and placements
Where this channel reaches audiences.
Standard and high-impact display
Banner and rich-media units in page and app layouts.
In-feed native
Units styled like the surrounding articles or listings.
Content recommendation
Native placements beneath or beside editorial content.
When to use it
Use display for reach, retargeting and keeping a brand visible through a long consideration period. Use native when the next step is reading or exploring rather than buying straight away.
Results depend heavily on which supply is included and which is excluded.
How Vertoz executes
- Supply selection and exclusion lists
- Brand-suitability settings agreed up front
- Frequency and pacing management
- Invalid-traffic monitoring
Measurement
What gets measured depends on the objective. These are the signals normally used for this channel.
Typical measures
- Viewable impressions and reach
- Click and post-view conversions
- Cost per action
- Performance by placement and audience
Industries that use this channel
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
What is the difference between display and native?
Display occupies a marked ad slot. Native adopts the format of the content around it and is labelled as sponsored.
Is this Vertoz’s own inventory?
It is bought programmatically from publishers and exchanges through the IngeniousPlex platform. Vertoz does not own the websites.
How do you avoid poor-quality placements?
Through supply selection, exclusion lists, suitability settings and continuous traffic-quality monitoring.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.