Mobile OEM media: advertising built into the device
Mobile OEM media refers to advertising surfaces that handset manufacturers build into their own software. It is a media source in its own right, separate from app-store ecosystems and from exchange-traded in-app inventory.
The market in India
India is an Android-first market with several manufacturers holding meaningful share, which makes OEM placements a significant discovery channel for apps.
Published case snapshots for Indian brands include Tastes2Plates, Mahindra KUV100 and Muthoot Finance. See Case Snapshots.
Formats and placements
Where this channel reaches audiences.
Manufacturer app stores
Recommended and featured app listings in the device maker’s own store.
System apps and folders
Placements in pre-installed utilities and recommendation folders.
Set-up and lock-screen surfaces
Recommendations shown when a device is configured or woken.
When to use it
Use OEM media for app discovery and performance offers, especially in markets where several manufacturers hold significant share.
Availability differs by manufacturer, market and category, so it is confirmed before a plan is agreed.
How Vertoz executes
- Source selection by market and device mix
- Listing and creative assets per placement
- Post-install event tracking
- Optimization toward quality events
Measurement
What gets measured depends on the objective. These are the signals normally used for this channel.
Typical measures
- Installs and cost per install
- Post-install events such as registration or purchase
- Retention by source
- Return on ad spend
Industries that use this channel
More channels
Frequently asked questions
How do I buy Mobile OEM media?
Through Mobile OEM Advertising, Vertoz’s buying solution for this source.
Is OEM inventory owned by Vertoz?
No. It belongs to the device manufacturers and is accessed through their advertising programmes.
How is it different from in-app advertising?
In-app ads appear inside third-party apps and are bought through exchanges. OEM placements sit in the manufacturer’s own software.
Who do I contact in India?
Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.
Ready to put your media to work?
Create your advertiser account on the IngeniousPlex platform, or talk to the team first about what you are trying to achieve.