For publishers · India

Publisher representation: your inventory, taken to market

Representation gives a publisher a commercial presence in markets where it has an audience but no sales team. Vertoz acts on your behalf with advertisers, agencies and programmatic buyers.

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The market in India

For Indian publishers, representation opens access to advertiser demand in other markets, alongside domestic agencies and brands, without building a sales team abroad.

What Vertoz does as your representative

Takes inventory to buyers

We present your properties, audiences and formats to demand partners and buying teams.

Structures deals

Direct, private marketplace and programmatic guaranteed deals are set up and managed for you.

Manages delivery

Trafficking, pacing and troubleshooting are handled so campaigns deliver as sold.

Protects quality

Advertiser categories and creative standards are applied according to your policies.

Optimizes yield

Demand sources and floor prices are reviewed against performance.

Reports transparently

You see revenue by source, deal and placement.

Who it is for

Representation suits publishers expanding into new markets, international publishers with audiences abroad, and media owners who would rather invest in content and product than in an in-market sales operation.

It works alongside your existing direct sales and programmatic set-up. Scope is agreed during onboarding.

Environments covered

What representation can include

The scope is agreed with each publisher. These are the services it is drawn from.

Inventory representation

Your sites, apps or screens presented to buyers as a defined, described offering.

Media sales representation

A team that takes your inventory to agencies and brands in markets where you have no sales presence.

Demand access

Connection to programmatic buyers through the IncrementX platform.

Yield optimization

Ongoing management of pricing, demand mix and fill.

Private marketplace deals

Invitation-only deals with selected buyers at prices you approve.

Programmatic guaranteed deals

Agreed price and volume with one buyer, delivered programmatically.

Direct advertising opportunities

Campaigns sold directly to an advertiser or agency where there is a fit.

How an engagement starts

Review
Your properties, audience and current set-up are reviewed.
Scope and terms
The services, markets and commercial terms are agreed in writing.
Set-up and packaging
Inventory is connected and described in terms buyers understand.
Go to market
Demand is brought through deals, direct sales and auction, as agreed.
Report and tune
Revenue, fill and pricing are reported and adjusted.

Who we represent

Key terms

Definitions from the Vertoz glossary.

Frequently asked questions

What is publisher representation?

An arrangement in which a partner sells and manages a publisher’s advertising inventory on its behalf, usually in specific markets or for specific demand channels.

Will this conflict with my direct sales team?

It does not need to. Scope, markets and account lists are agreed up front so responsibilities are clear.

Does Vertoz represent publishers internationally?

Yes. Vertoz operates with teams in several countries. In China, the focus is specifically on representing Chinese publishers for international advertising demand; see the China site.

Does every publisher receive every service?

No. The scope depends on your inventory, markets and existing arrangements, and is agreed before work begins.

Who do I contact in India?

Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.

For publishers

Ready to grow the value of your inventory?

Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.