PMP & PG deals: premium inventory, sold on your terms
Private marketplace and programmatic guaranteed deals let publishers sell selected inventory to selected buyers at agreed prices, while keeping programmatic delivery. Vertoz builds and manages these deals for you.
- 01Represented inventory
- 02Curated packageAudience, context or moment
- 03Deal IDShared with the buyer
- 04ActivationIn the buyer’s platform
- 05Delivery and reporting
The market in India
In India, deal-based buying is growing as agencies look for quality control in a market dominated by open-auction inventory. Well-described packages are still relatively scarce.
Deal types, and how they differ
Open auction
Any eligible buyer can bid. Maximum reach, least control over who buys and at what price.
Private marketplace (PMP)
An invitation-only auction. Selected buyers bid above a floor price for defined inventory. Volume is not guaranteed.
Preferred deal
A fixed price offered to one buyer, who gets an early look at inventory but is not obliged to buy.
Programmatic guaranteed (PG)
A fixed price and a committed volume, agreed in advance and delivered programmatically. Closest to a traditional direct deal.
Why deals matter
Buyers pay more when they know what they are getting. Deals give them defined inventory, audiences and context; they give you price control and a direct relationship with the buyer.
The work is in the packaging: deciding what to bundle, how to describe it and what it should cost.
How Vertoz supports deals
- Packaging by audience, context, format and season
- Deal set-up and buyer activation
- Monitoring of bid rates, win rates and delivery
- Troubleshooting when a deal under-delivers
Curated deal categories
Examples of packages that can be assembled on request from represented inventory. Availability, volume and pricing are confirmed for each request.
Multicultural audiences
Packages built around language and community media, for example Asian American, South Asian and Hispanic audiences.
View deal categoryInternational students
Media that reaches students studying abroad and their families.
View deal categorySeasonal moments
Packages timed to periods such as Back to School, Diwali, Chinese New Year and Halloween.
View deal categoryPremium video and CTV
Streaming and connected-TV inventory offered through deals.
View deal categoryRetail and commerce media
Retailer-owned placements offered through private and negotiated deals.
View deal categoryRequest a deal
Buyers: tell us the audience, market, format and dates you have in mind. The team replies with what can be offered and on what terms. These are request-based offerings, not a published catalogue.
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
What is the difference between PMP and PG?
In a PMP, invited buyers bid in a private auction and volume is not guaranteed. In programmatic guaranteed, price and volume are agreed in advance and the buyer commits to them.
Which inventory is suited to deals?
Inventory with a clear audience or context: premium placements, video and CTV, seasonal content and first-party audience segments.
Can deals run alongside open auction?
Yes. Deals usually take priority for the inventory they cover, with the open auction filling the remainder.
How does a buyer request a deal?
Through the contact page, with the audience, market, format and dates required. The team confirms what is available.
Is deal inventory guaranteed?
In a PMP, no: buyers bid and volume is not committed. In a programmatic guaranteed deal, price and volume are fixed once both sides have agreed.
What is curated inventory?
Inventory from several publishers grouped into one package around an audience, context or moment, and offered to buyers under a single deal.
Who do I contact in India?
Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.