Premium video & CTV deals: streaming inventory, bought on agreed terms
Streaming and connected-TV inventory offered through private marketplace and programmatic guaranteed deals.
- 01Represented inventory
- 02Curated packageAudience, context or moment
- 03Deal IDShared with the buyer
- 04ActivationIn the buyer’s platform
- 05Delivery and reporting
The opportunity
Video and CTV buyers usually want to know the content environment and the screen their ads will appear on. Much premium streaming inventory is offered only through deals for that reason.
A curated package brings suitable video and CTV placements into one deal, with the environment and terms agreed before the campaign starts.
Typical formats
- In-stream video
- CTV ad breaks
- Out-stream video
Advertiser use cases
Brand and launch campaigns
Full-screen video in a defined content environment.
Tune-in and subscription campaigns
Reaching viewers of streaming content.
Extending TV plans
Adding connected-TV reach to a broadcast plan.
Suitable industries
Examples of advertisers that buy this kind of package.
How curated PMP and PG deals work
The same five steps for every package; only the inventory and the audience change.
Represented inventory
Inventory that Vertoz represents for its publisher partners, on terms each publisher sets.
Curated package
Placements from one or several publishers grouped around an audience, context or moment.
Deal ID
The agreed package is set up as a private marketplace (PMP) or programmatic guaranteed (PG) deal and its ID shared with the buyer.
Activation
The buyer adds the deal ID in its own buying platform and bids or delivers against the agreed terms.
Delivery and reporting
Delivery is monitored, under-delivery is investigated, and results are reported against the deal.
Vertoz’s role
Vertoz represents publisher inventory to agencies, brands and programmatic buyers, and builds the packages that buyers ask for. It sets up the deal, helps the buyer activate it and monitors delivery.
Publishers keep control: floors, eligible advertisers and categories, and the placements offered remain their decisions. Vertoz does not guarantee that a package is available until it has been confirmed for the request.
For each request
- Availability checked across represented inventory
- Package defined with the buyer
- Deal set up as PMP or PG
- Delivery monitored and reported
Request a Deal
Tell us the audience, market, format and dates you have in mind for a premium video and CTV package. The team replies with what can be offered and on what terms.
Frequently asked questions
Is CTV inventory offered in the open auction?
Some is, but much premium streaming inventory is sold through deals so that buyers know the environment. Packages here are offered as PMP or PG deals.
How is delivery verified?
Delivery is reported against the deal, and buyers can use the verification partners they already work with where the publisher supports them.
Is the inventory guaranteed?
Not until a package has been confirmed for your request. In a PMP, buyers bid and volume is not committed; in a programmatic guaranteed deal, price and volume are fixed once both sides agree.
How do I request a package?
Use Request a Deal with the audience, market, format and dates you need. The team replies with what can be offered.