International student deals: reach students abroad and their families
Packages around media that reaches students studying abroad and their families, offered to buyers as private marketplace or programmatic guaranteed deals.
- 01Represented inventory
- 02Curated packageAudience, context or moment
- 03Deal IDShared with the buyer
- 04ActivationIn the buyer’s platform
- 05Delivery and reporting
The opportunity
Students who study abroad make decisions about courses, money, travel and housing, and their families are often part of those decisions. The media they use spans their home country and the country they study in.
A curated package brings suitable placements together in one deal, so a buyer can plan against this audience across the publishers that reach it.
Typical formats
- Display
- Native
- Video
- Mobile in-app
Advertiser use cases
Course and admissions campaigns
Reaching prospective students during application periods.
Financial services for students
Banking, remittance, education loans and insurance offers.
Travel and accommodation
Offers timed to arrival and term dates.
Suitable industries
Examples of advertisers that buy this kind of package.
How curated PMP and PG deals work
The same five steps for every package; only the inventory and the audience change.
Represented inventory
Inventory that Vertoz represents for its publisher partners, on terms each publisher sets.
Curated package
Placements from one or several publishers grouped around an audience, context or moment.
Deal ID
The agreed package is set up as a private marketplace (PMP) or programmatic guaranteed (PG) deal and its ID shared with the buyer.
Activation
The buyer adds the deal ID in its own buying platform and bids or delivers against the agreed terms.
Delivery and reporting
Delivery is monitored, under-delivery is investigated, and results are reported against the deal.
Vertoz’s role
Vertoz represents publisher inventory to agencies, brands and programmatic buyers, and builds the packages that buyers ask for. It sets up the deal, helps the buyer activate it and monitors delivery.
Publishers keep control: floors, eligible advertisers and categories, and the placements offered remain their decisions. Vertoz does not guarantee that a package is available until it has been confirmed for the request.
For each request
- Availability checked across represented inventory
- Package defined with the buyer
- Deal set up as PMP or PG
- Delivery monitored and reported
Request a Deal
Tell us the audience, market, format and dates you have in mind for a international student package. The team replies with what can be offered and on what terms.
Frequently asked questions
How is the audience defined?
By the media in the package: publishers and placements that reach students abroad and their families. The definition is agreed with the buyer for each request.
Can a package target specific countries?
Packages are built around the markets in the request. The team confirms which markets represented inventory can cover.
Is the inventory guaranteed?
Not until a package has been confirmed for your request. In a PMP, buyers bid and volume is not committed; in a programmatic guaranteed deal, price and volume are fixed once both sides agree.
How do I request a package?
Use Request a Deal with the audience, market, format and dates you need. The team replies with what can be offered.