CTV representation: premium demand for streaming inventory
Connected TV combines the attention of television with the addressability of digital. Vertoz represents streaming services, FAST channels and CTV app owners to the advertisers buying it.
The market in India
In India, connected TV is growing from a smaller base, and much premium video is still watched on mobile. Publishers benefit from packaging CTV with mobile video inventory.
What we represent
Streaming services
Ad-supported video on demand services with in-stream inventory.
FAST channels
Free ad-supported streaming TV channels with scheduled, linear-style programming.
CTV apps
Apps on smart TVs and streaming devices with video ad breaks.
What CTV buyers look for
CTV demand is selective. Buyers want to know what content their ads appear in, who is watching and how delivery will be measured. Inventory that cannot answer those questions sells for less.
Vertoz helps present your inventory with the clarity buyers need and connects it to demand through deals as well as the open market.
How Vertoz supports CTV publishers
- Packaging by content, genre and audience
- PMP and PG deals for premium placements
- Ad-break and frequency guidance
- Reporting on fill, pricing and demand source
Selling CTV inventory, or buying it?
This page is for streaming services, channels and CTV app owners who sell advertising. Vertoz represents that inventory to buyers.
If you are an advertiser who wants to reach viewers on connected TV, the buying side is covered in the Video & CTV channel guide and under Programmatic Advertising.
How CTV inventory is sold
- Private marketplace deals for premium placements
- Programmatic guaranteed deals at agreed price and volume
- Open auction where you allow it
- PMP & PG Deals
Further reading
From Insights & Blog.
Why OTT services should go programmatic
The time is ripe for the OTT platforms to start leveraging the array of benefits that programmatic monetization techniques have to offer them. Here’s…
Read articleOTT growth and ad fraud
OTT inventories are vulnerable to the malicious intentions of fraudsters. Want to stay safe? Click here to read how.
Read articleKey terms
Definitions from the Vertoz glossary.
Frequently asked questions
What is the difference between CTV and OTT?
OTT describes video delivered over the internet rather than by broadcast or cable. CTV refers to the television screen it is watched on, through a smart TV or streaming device. CTV advertising is OTT video shown on a TV.
Which ad formats are supported?
In-stream video in pre-roll and mid-roll breaks is the standard. Other formats depend on your player and platform.
Do you represent CTV publishers outside their home market?
Yes, representation for international demand is a core use case.
We want to advertise on CTV. Is this the right page?
No, this page is for publishers. Advertisers should see Video & CTV.
Who do I contact in India?
Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.