Agentic Selling: make your inventory ready for AI buyers
As advertisers begin to use AI agents to plan and buy media, publishers need a way for those agents to find, understand and transact on their inventory. Vertoz is introducing agentic selling, through the IncrementX platform, in early access.
The market in India
For Indian publishers, seller-agent readiness is a way to be visible to international buyer agents as that demand develops.
Availability: agentic capabilities are being introduced in stages and are offered in early access. Features, supported channels and regions vary. Talk to our team about what is available for your account today.
What agentic selling involves
Discoverable inventory
Your inventory, audiences and terms are described in a form that buyer agents can query and interpret.
Seller agent
An agent acting for the publisher answers buyer-agent requests, proposes packages and applies your rules.
Publisher control
Pricing, eligible buyers and advertiser categories stay under your policies. People approve what matters.
Where things stand
We separate what is in use today from what is still being built.
Representation and deals
Publisher representation, PMP and PG deals are available today through Vertoz.
Agentic Selling
Seller-agent workflows offered to selected publishers in early access.
Broader protocol and buyer coverage
Support for additional agent protocols and buyer platforms is in development.
What a seller agent does
A seller agent is software that answers for a publisher when a buyer’s agent asks what is available.
Inventory discovery
Describes the publisher’s sites, apps, formats and audiences so that buyer agents can find them.
Agent-to-agent communication
Speaks to buyer agents over open protocols, including the Model Context Protocol (MCP) and Agent2Agent (A2A).
Deal discovery and activation
Returns terms within the publisher’s rules and, once agreed, a deal ID that the buyer activates in its buying platform.
Publisher authorization
Works only for inventory the publisher has authorized, checked against files the publisher controls such as ads.txt and app-ads.txt.
IncrementX seller agent: readiness
What can be used today and what is still being built.
Representation and deals
Publisher representation, PMP and PG deals through IncrementX, arranged with the team.
Agentic Selling
Seller-agent workflows with selected publishers and buyers.
Seller agent connectivity
Agent endpoints for MCP and A2A, a public agent card for discovery, inventory discovery for sites and apps, token-based authentication and deal ID submission.
Technical documentation for the seller agent will be published on the IncrementX platform site when the endpoints are released. This page explains what they are for.
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Is Agentic Selling generally available?
Not yet. It is offered in early access, and availability depends on your inventory, set-up and region.
Do I lose control over pricing?
No. The seller agent works within the pricing rules, buyer lists and category restrictions you set.
How do I register interest?
Mention Agentic Selling in the Publisher Sign Up form, or talk to us.
Is the IncrementX seller agent live?
Agentic Selling is in early access with selected publishers. The agent endpoints, discovery metadata and authentication are in development and are not offered as a production service.
How does a seller agent know it may sell my inventory?
Authorization is published by the publisher, in files such as ads.txt and app-ads.txt and in an agent authorization file. An agent that is not listed is not authorized.
Where will the technical documentation be?
On the IncrementX platform site. Vertoz.com covers the commercial side.
Who do I contact in India?
Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.