IncrementX: the publisher representation and monetization platform
IncrementX is the technology behind Vertoz’s publisher solutions. It connects publisher inventory to advertiser demand and gives the Vertoz team the tools to package, price and manage it.
- 01Inventory set-up
- 02Demand connectivity
- 03DealsPMP · PG
- 04Seller agentIn development
- 05Reporting
The market in India
In India, the platform supports publisher representation, retail media, CTV, digital publishing and mobile apps, including access to demand from other markets.
Areas of focus
Publisher representation
Taking inventory to buyers on the publisher’s behalf.
Retail media
Monetizing retailer and marketplace audiences.
CTV
Streaming services, FAST channels and CTV apps.
Web
Display, native and video on websites.
In-app
Banner, interstitial, native and rewarded formats.
PMP and PG deals
Private marketplace and programmatic guaranteed.
NewAgentic Selling
Seller-agent workflows. Early access.
A platform, not a separate brand
IncrementX is a technology platform within Vertoz’s advertising business. Publishers work with Vertoz; IncrementX is what powers that work.
If you already use the IncrementX platform, you can continue to access it at incrementx.com.
What publishers get through Vertoz
- One accountable partner for demand and delivery
- Direct, PMP, PG and open-auction demand
- Yield management and reporting
- Early access to Agentic Selling for eligible publishers
What the platform does
IncrementX is the technology behind Vertoz’s publisher solutions.
Inventory management
Sites, apps, CTV and retail media placements set up and described for buyers.
Demand connectivity
Connection to programmatic buyers alongside direct and deal-based demand.
Representation enablement
The tooling the representation team uses to package and sell inventory.
Deal workflows
Set-up and delivery of private marketplace and programmatic guaranteed deals.
Seller agent architecture
Agent connectivity for buyer agents. In development; see Agentic Selling.
Key terms
Definitions from the Vertoz glossary.
Frequently asked questions
Is IncrementX a separate company?
It is a technology platform within Vertoz’s advertising business, not a separate group business.
How do I start working with IncrementX?
Through Vertoz: use the Publisher Sign Up enquiry form.
Is Agentic Selling part of IncrementX?
Yes. It is being introduced through the platform in early access.
Who do I contact in India?
Vertoz is headquartered in the Mumbai region, with offices in Delhi NCR. The Mumbai office can be reached on +91 22 6142 6030, and all addresses are on the contact page.
Ready to grow the value of your inventory?
Tell us about your properties through the IncrementX partner form, or talk to the team first about representation.